Sony plans to help sibling
December 30th 2009 10:05
Sony Corporation and Sony Computer Entertainment are in talks to combine their distribution routes to help its TV and game products, notably the PS3, make profit by 2011.
Reported by Businessweek.com, a spokeswoman from Sony, Mami Imada, said the parent company and subsidiary company will combine its distribution operations and “jointly bid for contracts”.
It is yet to be said when this merge will happen.
Think of Sony Computer Entertainment as a social club in University, it runs its own business like a normal group with its own boss, while still being in control by the University at the “table with the people in the suits” level; Sony in this case. The club is thrown into a failing financial state as whatever they are spending their money on, the PS3 for example, is not making profit. So Sony University helps by sharing its distribution costs (including their products) with the social club, rather than the club paying for all the costs themselves.
In an article by Gamasutra.com, Sony CEO, Howard Stringer promised the PS3 will see profit by March 2011 in November.
Sony has cut over 19,500 jobs in the last year as they record its second annual loss.
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