Nintendo not planning 2008 price cut plus Wii Fit preview
April 27th 2008 16:33
Is Nintendo making the right decision? Is the Wii Fit just another failed gimmick?
Nintendo is having such a ball with huge sales of their leading console, which may mean no price cut for the DS and Wii this year.
Nintendo’s Big Cheeze, Satoru Iwata, said on Friday’s Analyst Meeting reported by Reuters, that this year’s profit won’t be driven by a discounted console and handheld.
"Our earnings projection for the year is not based on hardware price cuts, and I don't think we are going to need them."
According to Gamepro, Ninty profited over 2.5 billion at the end of March. The result is almost half of Microsoft’s $1.58 billion in profit as previously posted at the end of the same month.
It is quite a sensible choice of Nintendo, since the console is only $400 AUS, which is still the cheapest console selling today.
The money Nintendo is making is not only falling into their executive’s wallets, but is spent on interactive publicity, unlike Sony and Microsoft as far as I’ve known. Just this weekend Nintendo placed 4 Wii stations, two with Wii Play and the other two with Wii fit, at Parramatta Westfields. I’ve got to test out the Wii fit and I’m quite impressed. It tested my full body coordination to the max while playing fast paced games like saving soccer balls as the goalie and moving around a thin waterway by shifting my weight and balance on the Wii balance board. It would have been appropriate to call it Wii balance than Wii fit since I barely made a sweet or had difficulty shifting my weight ever so slightly (except when the mini games speed gets faster) but I haven’t been on the board long enough to make a sweat.
So far I like the Wii fit and would give it a gamerverdict: 8 out of 10 because of the Wii-boards’ potential fun and responsiveness when balancing, which feels natural and didn’t frustrate. But the grand cost of $150 might detract for potential casual buyers.
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